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Change Your Word, Change Your World: Win The Audience with Copywriting

In this digitalized world, copywriting skills have become important in order to increase our business or product sales. With copywriting, you’ll be able to attract customers for your business sale and establish a strong brand image. Through compelling and persuasive copy, you can communicate the unique value proposition of your products or services and build trust with your target audience. With the right copywriting techniques, you can enhance your marketing efforts and achieve better results in terms of increased traffic, leads, and sales.

When you change your words, you can change your world. This is because certain way of saying things can be more emotional and persuasive than the other way around, this can result in sales. Which is why on January 28th, Act Global hosted the Virtual Learning Program with Nevy Widya Pangestika, Copywriter at Act Global with the title “Copywriting 101. Captivating the Audience”.

Nevy shared various things about copywriting, starting from the introduction of copywriting, what makes a good copywriting and copywriting techniques. You must be curious, what is Copywriting? Copywriting is an activity or occupation of writing the text of advertisement or publicity material. The goal of copywriting is to persuade an audience to take a specific action, such as purchasing a product, signing up for a service, or visiting a website. Copywriting is used in a variety of media, including websites, advertisements, brochures, and direct mail. It is an important aspect of marketing and advertising, as it helps businesses to effectively communicate the benefits of their products or services to potential customers.

What makes good copywriting ? Nevy told us 4 main things that make good copywriting. It must be able to : 

1. Grab the attention of the audience.
2. Express the message clearly.
3. Solving audience problems.
4. Increase product sales.

Nevy then shared about AIDA Technique of copywriting, which consists of : 

1. Awareness : the headline/cover of the copywriting.
2. Interests : the fact/problem of the copywriting.
3. Desire : the solution/message of the copywriting.
4. Action : the call-to-action of the copywriting.

In conclusion, the program on copywriting with Nevy as the speaker provided a wealth of knowledge and insights on this crucial skill. Attendees learned about the key elements of effective copywriting, including writing compelling headlines, writing effective call-to-actions, and writing body copy that sells. 

Overall, the webinar emphasized the importance of copywriting in today’s digital world and the role it plays in increasing sales, driving conversions, and building a strong brand image. With the knowledge and skills gained from this webinar, attendees are well-equipped to improve their copywriting and achieve better results for their businesses.

At the end of the virtual learning program, as usual we end it with questions and answers and discuss many things related to copywriting such as how to master it, what to do with current AI that can help us to write a copy in a natural way and many more. So after reading this blog, are you interested in copywriting? Grow your product or business sales now by copywriting! 

Written by: Gede Martha