Which team do you choose, Nam Do San or Han Ji Pyeong? If you are familiar with this team, you certainly know about the Korean drama series which is quite emotional, Start-Up. This drama focuses on the struggles of young people in creating their start-ups wrapped in a love triangle story that touches the hearts of the audience.
Then why is the Start-Up drama series is so popular? Apart from being a curious love story, this drama also describes the current situation where many start-ups have sprung up. Besides, there are many things that we can learn from this drama series, starting from leadership, strategy, and attitudes in doing business. One of them is when Nam Do San’s start-up team, who is a programmer, never succeeded until finally the CEO position is handed over to Seo Dal Mi, the female lead character in this drama who is only a high school graduate. In this drama, Seo Dal Mi managed to lead their team to become the winning team in a start-up competition. It shows that not everyone has the capability in building a start-up.
Then, how can we realize a successful start-up idea? For this reason, we have summarized material from the previous Act Global Indonesia online class with the topic From Idea to Start Up which included three professional speakers, including I Made Artana, S. Kom., M.M. (Chair of STMIK Primakara and young entrepreneur motivator), Hermanto (Co-Founder SLAB), and Akhmad Rizki Prayoga (Founder of Alihgae). Here are some things to consider in building a start-up.
Regarding the background of each individual in forming a start-up, I Made Artana S. Kom., M.M stated that three things can encourage youth to turn their ideas into start-ups, such as:
Made Artana S. Kom., M.M said
When launching a start-up, of course your product has competitors. But, don’t feel too threatened by competitors. Hermanto from SLAB explained that you can research your competitors by observing trends. You can use tools like google trends and search engine optimization. Competitors can also be used as a reference for encouragement and benchmarks for their achievements. So, don’t be pessimistic about competitors!
Remember when the start-up team led by Seo Dal Mi was mentored by Han Ji Pyeong? Mentors are important in a start-up team because they can provide new insights and become discussion partners for the team. Their team received a mentor because it was a participant in the start-up competition and the mentor was one of the facilities. Of course in the real world, it’s not that easy to find a mentor. Then how do you get a mentor? Akhmad Rizki Prayoga from Alihgae gave tips that you can follow a circle of experienced people to find mentors. Join an existing incubator or community and actively ask questions to the best mentor to get in the running of the business.
Once you have determined the goal, concept, design, and even the marketplace for your product, it is very important to determine the market price. The three speakers in this class suggest that you can look at the prices on the market. The next way is to set the price below to be able to get a certain segment by gradually increasing the price.
Good planning will not run smoothly if the introduction is not good. If your application is new, you need to adapt to the market first. Then a market research is carried out, whether it is well received or not related to the product. The product must be able to adapt to the market by listening to feedback after the market test.
When doing business, there are challenges. But make no mistake, the challenges are not only external. Most of the challenges come from the team. It is very difficult for a team to be able to stick to one vision and mission over time. The Skill also needs to be considered, especially if it is in the development stage of a product, it must be available or at least responsive in solving it. Last are money and time. In the early stages of start-up, time and financial management are indispensable in facing every challenge.
Realizing a business like this might be as dramatic as the Start-Up series, there is a bittersweetness in it, there are ups and downs for you. But you need to remember that experience and strategy also make your team even bigger. So, are you ready to make your idea come true?